by Kim Zimmermann | Feb 26, 2014 | Industry News
The sales and marketing relationship once focused on the quality of the leads being generated by marketing. Now, attention is shifting to the quality and availability of content. Aligning sales processes, content and resources specifically to buyer needs is...
by Kim Zimmermann | Feb 25, 2014 | Industry News
While it has only been a few weeks since CallidusCloud acquired LeadRocket, the company has ambitious plans to integrate the social engagement and sales front-end of the tool with its marketing automation platform. Demand Gen Report recently caught up with Giles...
by Kim Zimmermann | Feb 25, 2014 | Demanding Views
By Kevin Li, VP of Business Development, idio Your next best customer might be as close as your next best sentence. Literally. These days the focus on content marketing in the B2C marketplace has driven that point home based on personalization communications. But for...
by Kim Zimmermann | Feb 25, 2014 | Industry News
Brent Adamson, Co-Author of the best-selling book, The Challenger Sale, will deliver the keynote address at its third annual B2B Content2Conversion Conference, being held May 6-7 in New York. In his keynote, Adamson will address how the Challenger Selling approach has...
by Kim Zimmermann | Feb 24, 2014 | Industry News
Oracle has acquired BlueKai, a cloud-based Big Data platform that enables companies to personalize online, offline and mobile marketing campaigns. This shores up the personalization capabilities of Oracle’s Marketing Cloud and eases the integration of various...
