by Kim Zimmermann | Feb 21, 2014 | Industry News
CallidusCloud, a provider of cloud-based sales and marketing software, announced a new partnership with DocuSign designed to speed up the all-important contract signing process. The DocuSign Cloud Partner Program will offer CallidusCloud the ability to receive legally...
by Kim Zimmermann | Feb 21, 2014 | Industry News
DivvyHQ, vendor of a cloud-based, content planning and production workflow tool, is rolling out a private beta version of its new platform, DivvyHQ 2.0. More than a year in development, the latest version is designed to help marketers and content producers organize...
by Kim Zimmermann | Feb 20, 2014 | Industry News
Revenues for B2B marketing automation systems will grow 60% to reach $1.2 billion in 2014, according to Raab Associates’ latest B2B Marketing Automation Vendor Selection Tool (VEST) report. The 60% rate is higher than the 2013 rate of 50%. “Revenues for...
by Kim Zimmermann | Feb 20, 2014 | Industry News
Marketing automation will be a $1.9 billion industry by 2020, according to the latest research from Frost & Sullivan. The report, Global Marketing Automation Software Market, attributes the growth to the rising need to integrate marketing efforts in order to...
by Kim Zimmermann | Feb 20, 2014 | Industry News
As the content marketing and social media landscapes continue to intersect, and B2B marketers are striving to tailor their messaging for these fast-paced channels. In a recent webinar titled: How To Impress Your Boss, Get Ahead, And Tighten Your Bottom (Line) In 2014,...