by Kim Zimmermann | Feb 18, 2014 | Industry News
To rise above the growing content noise, marketers are searching for ways to engage potential customers in a highly personalized manner. In a recent webinar — titled Real-Time Personalization: How To Optimize Your Website And Boost Conversions — Insightera discussed...
by Kim Zimmermann | Feb 13, 2014 | Industry News
Marketo posted Q4 2013 revenue growth of 67% and a 64% increase in overall revenue for 2013. Marketo ended Q4 with $28.2 million in earnings, bringing revenue to $95.9 million the year. With the acquisition of Insightera last December to boost the company’s...
by Kim Zimmermann | Feb 13, 2014 | Industry News
Steve Woods and Paul Teshima, two of the co-founders of Eloqua, announced the launch of Nudge Software, a new company that will specialize in social selling tools. The product — coming soon according to Wood’s Twitter account — will help sales professionals...
by Kim Zimmermann | Feb 12, 2014 | Industry News
While buyer personas are unique to each company, they all focus on the role each buyer has in making purchasing decisions. And as the role of the B2B buyer broadens, buyer personas are become more detailed and complex. The proliferation of mobile access and evolving...
by Kim Zimmermann | Feb 11, 2014 | Industry News
Net-Results, a Colorado-based marketing automation platform provider, has integrated its platform with Sugar 7, the latest version of SugarCRM. The Net-Results SugarCRM Integration enables salespeople to view all of their contacts and leads in a single platform. It...
