by Kim Zimmermann | Feb 21, 2020 | Industry News
Grapevine6, which offers a social and digital sales engagement platform, appointed co-founder Mike Orr Chief Executive Officer. Wayne Gomes, another Grapevine6 co-founder, has moved to the Chief Innovation Officer position. “We are expanding at a great pace, growing...
by Kim Zimmermann | Feb 19, 2020 | Industry News
B2B companies are increasingly embracing purpose-oriented initiatives as potential drivers of business growth, contrary to the common belief that they lag their B2C counterparts. An overwhelming majority (86%) of B2B companies believe it is essential to bring a sense...
by Kim Zimmermann | Feb 15, 2020 | Industry News
Folloze, a B2B customer engagement platform, added two industry veterans to its executive team and announced a second round of funding. According to a statement, the company hired Randy Brasche as VP of Marketing and Eric Bauer as VP of Alliances and Business...
by Kim Zimmermann | Feb 7, 2020 | Blog
Anyone who watched the Superbowl ads saw a lot of raw emotion on display. B2B marketing is missing some of that passion, but it really doesn’t have to be bland. Demand Gen Report recently sat down with Tom Stein, Chairman and Chief Client Officer of B2B branding...
by Kim Zimmermann | Feb 5, 2020 | Industry News
The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. 24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. The program will be divided into six tracks: content marketing,...
