by Kim Zimmermann | Jan 31, 2020 | Financial News
ActiveCampaign, a provider of customer experience automation (CXA) solutions, raised $100 million in a Series B growth round. According to company officials, ActiveCampaign plans to use the funding to develop the CXA category through product innovations while...
by Kim Zimmermann | Jan 27, 2020 | Industry News
ZoomInfo, a provider of market intelligence solutions, released two mobile applications to support the growing demand for remote access to B2B data. ZoomInfo’s free application, CommunitieZ Go, is designed to help users access a search tool to find contact and...
by Kim Zimmermann | Mar 2, 2016 | Industry News
Search Engine Optimization (SEO) remains a key element of a successful content marketing strategy, but today’s approach has to focus on answering buyers’ questions as they conduct research at various stages of the buying cycle. Buyers also need to use SEO...
by Kim Zimmermann | Feb 18, 2016 | Industry News
An overwhelming majority (85%) of content marketers are taking an insights-based approach to selling, according a recent survey by Corporate Visions. But are those insights being used to just excite buyers, or incite them to make changes in their approach to...
by Kim Zimmermann | Feb 17, 2016 | Industry News
Many B2B marketers are focused on addressing the pain points of their customers, and one way to better understand the challenges of B2B organizations is to delve into the issues that the customers of their customers are facing. “I’m a big proponent of looking at...
