by Kim Zimmermann | Jan 29, 2014 | Industry News
With the demand for content at an all-time high, many marketers are turning to curation to fill the gaps. When done thoughtfully, curation can be a useful strategy to ensure a steady flow of content for all stages of the sales funnel, particularly lead generation....
by Kim Zimmermann | Jan 28, 2014 | Demanding Views
by Dan McDade, President and CEO, PointClear A healthy, driven inbound marketing department is great, but over-reliance on inbound marketing (what I like to call “inbounditis”) negatively affects the revenue backbone of any company. In fact, it makes the whole sales...
by Kim Zimmermann | Jan 28, 2014 | Industry News
ReviMedia, an online lead generation platform provider, entered a strategic partnership with LeadCloud, the provider of a lead service platform that connects buyers and sellers of lead data. The collaboration will integrate the ReviMedia LXP platform with the...
by Kim Zimmermann | Jan 27, 2014 | Industry News
The third annual B2B Content2Conversion Conference will be held May 6-7, 2014 at the Pershing Square Signature Center in Manhattan. This educational event is designed to provide business marketers with strategies and tactics to compete in the rapidly expanding sector...
by Kim Zimmermann | Jan 24, 2014 | Industry News
Spear Marketing Group, a B2B demand generation agency has partnered with Full Circle CRM to provide advanced marketing intelligence to it high-tech clients. With the Full Circle CRM Marketing Performance Management solution, the agency will enhance the reporting and...
