by Kim Zimmermann | Jan 7, 2014 | Industry News
Mobile is no longer strictly the domain of B2C marketers. Due to the growing propensity for B2B buyers tobringtheir mobile phones or tablet devices wherever they go, marketers need to factor in mobile when developing their strategies for search engine optimization...
by Kim Zimmermann | Jan 7, 2014 | Industry News
Forbes recently launched a mini social network that allows readers to save and share visual content with other readers and discover content from Forbes magazine and the company’s web site. Stream is part of the new Forbes magazine app for iOS — which was...
by Kim Zimmermann | Jan 6, 2014 | Industry News
In today’s marketing world, content is the first step of customer engagement. However, obtaining contact information is a common pain point for many marketers, as more web site visitors wish to remain anonymous or resist filling out lengthy forms. In a recent...
by Kim Zimmermann | Jan 3, 2014 | Industry News
People Pattern, a marketing analytics platform, has received $4.5 million in Series A funding. The investment will allow People Pattern to deploy its technology on a much broader level, according to company officials. The platform automates the collection and analysis...
by Kim Zimmermann | Dec 31, 2013 | Industry News
The merger fever that started at the end of 2012 with Oracle’s acquisition of Eloqua spilled over into 2013, with Salesforce’s purchase of ExactTarget and Oracle continuing to fill out its Marketing Cloud with acquisitions of Compendium and Responsys. Not...
