by Kim Zimmermann | Dec 17, 2013 | Demanding Views
As we look to the coming year, Demand Gen Report will publish a series of predictions for 2014 from industry leaders. By Tony Zambito Like a runaway train, B2B buyers continue to evolve and reshape their buying behaviors. They are adapting to new channels as well as...
by Kim Zimmermann | Dec 17, 2013 | Industry News
SoftwareAdvice, an online consulting resource for business software buyers, released the results of its 2013 Online B2B Buyer Behavior IndustryView report. The report analyzed data collected from more than 6 million unique visitors to their web site from Jan. 1, 2008...
by Kim Zimmermann | Dec 16, 2013 | Industry News
Industry veteran Joe Chernov starts his new job as VP of Content at HubSpot today, and he joins the marketing SaaS vendor at a time when content marketing is becoming more robust and ingrained in marketers’ overall strategies. Chernov — along with Mike Volpe,...
by Kim Zimmermann | Dec 12, 2013 | Industry News
Marketo has announced an agreement to acquire Insightera, a real-time web site and mobile app personalization platform, a move that fueled further speculation that the marketing automation vendor will be acquired. Industry observers noted that the acquisition of...
by Kim Zimmermann | Dec 12, 2013 | Industry News
Brainshark, a cloud-based business presentations solutions provider, has announced that it will partner with IT and telecommunications company ICT123 to offer Brainshark products across Australia, New Zealand and Asia. Through the partnership, ICT123 will be reselling...
