by Kim Zimmermann | Dec 10, 2013 | Industry News
The growing role of social media and personalized content were among the topics discussed at BtoB’s Digital Edge virtual tradeshow. The online event included webcasts hosted by executives from Marketo, Act-On and other marketing automation companies discussing...
by Kim Zimmermann | Dec 10, 2013 | Solution Spotlight
The Invoca For Salesforce app integrates the vendor’s inbound call marketing platform into Salesforce to provide marketers with broader marketing automation capabilities, including Invoca’s call routing, tracking and analytics features. The Invoca...
by Kim Zimmermann | Dec 10, 2013 | Demanding Views
As we look to the coming year, Demand Gen Report will publish a series of predictions for 2014 from industry leaders. By Atri Chatterjee, CMO, Act-On Software Mobility and content curation and email will be among the main drivers for B2B marketers in the new year....
by Kim Zimmermann | Dec 10, 2013 | Industry News
Starshot, a marketing agency focused on customer experience design and demand generation, has implemented Act-On for Agencies from Act-On Software to create and sustain demand for its clients’ products and services. On average, Act-On saves Starshot 96 person...
by Kim Zimmermann | Dec 9, 2013 | Industry News
Marketo and Modo Labs, a mobile engagement platform provider, announced an integration that is designed to help marketers track and engage prospects on mobile web sites and apps created with the Kurogo Publisher solution from Mondo Labs. The partnership will also...
