by Kim Zimmermann | Dec 3, 2013 | Demanding Views
By Hugo Bader, Director Of Business Development, DialAmerica Answering a seemingly simple question — what is a lead? — is in actuality one of the more challenging aspects of marketing and sales. Finding a common definition of how to classify new business among...
by Kim Zimmermann | Dec 3, 2013 | Industry News
Conductor, a provider of search marketing technology, launched a new tool called Content Insights, which is designed to provide marketers with a complete view of their search and marketing campaigns. The application provides a link between visitor analytics platforms...
by Kim Zimmermann | Dec 3, 2013 | Industry News
When Noelle Sweet joined WhiteHat Security as the new Senior Director of Sales and Marketing Operations, she put marketing automation high on her list of the few critical areas she wanted to tackle right out of the gate. The web site security solutions vendor had been...
by Kim Zimmermann | Dec 2, 2013 | Industry News
Content marketing has become common practice with 93% of B2B marketers using some form of content marketing, according to research from the Content Marketing Institute (CMI). While more than half (58%) believe that their content marketing efforts are ineffective, they...
by Kim Zimmermann | Nov 29, 2013 | Industry News
B2B marketing industry veteran Joe Chernov will join HubSpot as its new VP of Content. Chernov has served VP of Marketing at Kinvey, a mobile solutions and services provider. Prior to his role at Kinvey, Chernov was VP of Content Marketing at Eloqua. He is also...
