by Kim Zimmermann | Nov 13, 2013 | Industry News
With the rollout of Google’s new Hummingbird algorithm in September 2013, B2B marketers no longer receive keyword search data in their Google Analytics reports. Some refer to it as the “[not provided]” problem, as that it the message they get in place of the...
by Kim Zimmermann | Nov 13, 2013 | Solution Spotlight
ONE Correspond for Salesforce (OCfSF) from Thunderhead.com is designed to enable users to create personalized communications for various touch points and interactions with customers. By way of Salesforce’s Chatter, the solution provides collaborative features,...
by Kim Zimmermann | Nov 13, 2013 | Demanding Views
By Tom Bishop, Principal Strategist, BackBeat Marketing Today we’re watching the biggest industrial shift since the automobile replaced the horse and buggy. Or, maybe even since the airplane replaced the ocean liner. Mobile devices — including handheld phones,...
by Kim Zimmermann | Nov 12, 2013 | Industry News
Lead generation remains a primary focus of B2B marketers, but many prospects fall through the cracks before they can even be qualified as a lead for the sales team. In a recent webinar titled: 3 Ways To Convert More Prospects Into Leads, speakers outlined the steps...
by Kim Zimmermann | Nov 11, 2013 | Industry News
Marketo announced that its mobile Marketo Event Check-in app is now available for use on Google Android and iOS tablets. The Marketo Event Check-in app enables marketers to automate the process of event check-in and follow up and provides real-time access to...
