by Kim Zimmermann | Nov 8, 2013 | Industry News
Salesformics, a sales and marketing automation solutions provider, has launched its public beta offering that is designed provide small businesses with affordable marketing and sales automation solutions with search engine-like navigation. The Salesformics solution...
by Kim Zimmermann | Nov 7, 2013 | Industry News
Intelliverse, a cloud-based solutions provider, unveiled a new feature for its IntelliConnection Enterprise sales automation solution that enables integration with marketing automation platforms. The rise in marketing automation has produced an increasing amount of...
by Kim Zimmermann | Nov 6, 2013 | Industry News
Lead scoring is more widely adopted than it was even just a year ago and many B2B marketers are already planning for the next major shift — predictive lead scoring. These were a few of the key findings in a survey titled: Benchmarking Marketing Automation: The...
by Kim Zimmermann | Nov 6, 2013 | Demanding Views
By Kathy Rizzo, VP of Sales and Marketing, TeleNet Marketing Solutions Strategy, target market, messaging, value propositions and offers all play an important role in creating a successful teleprospecting initiative. But teleprospecting is also a numbers game. To...
by Kim Zimmermann | Nov 6, 2013 | Solution Spotlight
Evergage recently upgraded its real-time, behavior-based web personalization platform with features designed to improve customer engagement. The new offering enables marketers to create a more relevant online experience for customers to help improve conversion rates,...
