by Kim Zimmermann | Feb 17, 2016 | Industry News
Just because B2B companies have a long buying cycle and their products aren’t typically sexy doesn’t mean that B2B marketers have to abandon creativity. “B2B doesn’t have to mean ‘b to boring,’” said David Meerman Scott in his keynote address...
by Kim Zimmermann | Feb 8, 2016 | Blog
At Demand Gen Report, we frequently discuss the value of personalization and taking fresh approaches to traditional campaigns, such as incorporating video into email. As B2B marketers ourselves, we take the best practices that we share with our readers and put...
by Kim Zimmermann | Jan 20, 2016 | Industry News
The image of the B2B sales rep flying around the country to make in-person presentations — followed by long lunches with prospects — is fading. While most experts aren’t predicting the total elimination of B2B field sales reps, leading organizations such as Cox...
by Kim Zimmermann | Jan 11, 2016 | Blog
Twitter is considering upping its character limit from 140 to 10,000, a move that has sparked a heated debate. Some think it will ruin the social media platform, while others think the change is long overdue. I’m of the opinion that Twitter is changing, but it...
by Kim Zimmermann | Dec 31, 2015 | Industry News
Invoca, a call intelligence software company, announced data integrations with Microsoft, Adobe, Kenshoo and Optimizely. These new integrations are designed to integrate phone conversations into the multichannel customer journey by connecting phone calldata with...
