by Klaudia Tirico | Mar 29, 2017 | Case Studies
National Instruments, a high-tech hardware and software company, partnered with Allocadia, a marketing performance management software company, to help the company proactively plan and better connect investments with its go-to-market strategy and gain better insights...
by Klaudia Tirico | Mar 27, 2017 | Solution Spotlight
The Radius Revenue Platform, powered by the Network of Record, is a predictive marketing tool designed to use data to enable sales and marketing to find, engage and convert target buyers. The company’s newest launch, Data Stewardship, assesses the health of CRM...
by Klaudia Tirico | Mar 24, 2017 | Industry News
B2B marketers are finding that third-party data has a positive impact on identifying prospects within target accounts, according to a study published by Openprise, a data automation solutions provider. The 2017 B2B Data Market Industry Report, which surveyed 175...
by Klaudia Tirico | Mar 21, 2017 | Blog
Click to view full screen. In-person marketing events offer a whirlwind of information and insights to attendees to bring back to the rest of the team. But gathering key takeaways from every single session and presenting them to your colleagues as effectively as the...
by Klaudia Tirico | Mar 15, 2017 | Industry News
Demandbase, a provider of ABM technology, has announced the appointments of Kelly Cook as VP of Product, Advertising Solutions and Dom Lindars as VP of Product, Marketing Solutions. The company said both Cook and Lindars will help support Demandbase’s expansion...
