by Klaudia Tirico | Feb 13, 2017 | Blog
There is an endless amount of content in the B2B atmosphere, so it’s critical for marketers to ensure theirs stands out above the crowd. One way to do that is by telling a story. But oftentimes, B2B marketers aren’t equipped with the right information to...
by Klaudia Tirico | Feb 8, 2017 | Industry News
As buyers continue to be more equipped to do their own research during the buying process, a new wave of technology has blossomed to help aid them in these efforts. Virtual assistants—whether through voice or chat—have been creeping into the B2C landscape for some...
by Klaudia Tirico | Feb 7, 2017 | Industry News
Influencer marketing may be one of the most beneficial, yet underutilized strategies in B2B marketing, according to a new study from Traackr, Altimeter Group and TopRank Marketing. Research shows that 15% of B2B companies are currently running ongoing influencer...
by Klaudia Tirico | Feb 7, 2017 | Industry News
Callidus Software, a cloud-based sales performance management company, has announced an expanded partnership with Salesforce. The company said the multi-year deal will help enhance its position of CallidusCloud through new joint marketing investments, joint sales...
by Klaudia Tirico | Feb 7, 2017 | Solution Spotlight
Proof is a new platform designed to compute marketing and sales data—along with other inputs across the business—to reveal what’s “moving the needles” and how long it takes to move them, according to the company. The solution also can calculate attribution...
