by Klaudia Tirico | Feb 1, 2017 | Industry News
The Content2Conversion Conference has grown substantially over the past three years — both in terms of attendees and the content covered during the event. Expanding to four tracks in 2017 — ABM in Action, Content2Conversion, Demand Gen Summit and Sales Impact Summit —...
by Klaudia Tirico | Jan 30, 2017 | Solution Spotlight
Allocadia’s Marketing Performance Management (MPM) dashboards are designed to help marketers better understand where to invest their budget. FEATURES/FUNCTIONALITY The company states that its MPM dashboards enable marketers and finance leaders to answer business...
by Klaudia Tirico | Jan 27, 2017 | Industry News
TechTarget, an online media company and analytics provider, has announced upgrades to its Priority Engine platform, a SaaS-based data and marketing analytics tool that provides real-time access to accounts researching enterprise technology purchases in specific...
by Klaudia Tirico | Jan 26, 2017 | Industry News
Radius announced it has launched Radius Data Stewardship, a data quality solution that enables marketers to cleanse data within customers’ CRM and marketing automation technologies. The product uses the Radius Business Graph to provide users accurate prospect...
by Klaudia Tirico | Jan 24, 2017 | Blog
The B2B and B2C landscapes are quite different, but there are some things the two industries can learn from each other when it comes to customer-facing strategies and technology. Last week, myself and editors from Demand Gen Report’s sister site, Retail...
