by Klaudia Tirico | Nov 30, 2016 | Industry News
Bizible announced its measurement and reporting technologies are now available to Microsoft Dynamics customers. Bizible’s marketing attribution solution gives users visibility into customers’ buying journeys by tracking digital and offline marketing...
by Klaudia Tirico | Nov 30, 2016 | Industry News
Many marketers are combining inbound and outbound channels rather than relying heavily on one or the other for an approach that some have dubbed “all-bound marketing” to generate better business results. For one marketer, the catalyst was its account-based...
by Klaudia Tirico | Nov 29, 2016 | Industry News
Attentive, a market intelligence tool, has released an artificial intelligence (AI) assistant to provide up-to-date information on prospective customers and competitors. The company said the product adds an “intelligence layer” to users’ business tools such as...
by Klaudia Tirico | Nov 29, 2016 | Solution Spotlight
Personal Marketing Center (PMC) from PFL is a sales enablement solution for Salesforce, designed to equip sales with relevant marketing material to better engage with customers through personalized, multi-channel marketing. Features/Functionality PMC provides sales...
by Klaudia Tirico | Nov 28, 2016 | Demanding Views
The SaaS industry has seen astronomical growth in the past few years. In fact, recent marketing forecasts from Microsoft and other research agencies have projected that the spend on SaaS offerings will continue to grow at a 19.4% compound annual growth rate, reaching...
