by Klaudia Tirico | Nov 7, 2016 | Solution Spotlight
Full Circle Response Management is a marketing performance measurement solution that can provide users intelligence for both response-based and account-based marketing. The solution includes ABM reporting that shows funnel metrics and attributes revenue...
by Klaudia Tirico | Nov 7, 2016 | Industry News
Social123, a global B2B DaaS software provider, announced it is now operating under a new name — Synthio — in an effort to move away from merely providing data. In tandem with the name change, it has released a new contact data management solution, dubbed SynthCenter....
by Klaudia Tirico | Nov 4, 2016 | Demanding Views
With the prevalence of second-screening and the fragmented multichannel landscape, marketers are struggling to pair audiences with both the perfect device and time. Companies are demanding concrete metrics and ROI, and CMOs are no longer willing to take gambles on...
by Klaudia Tirico | Nov 3, 2016 | Industry News
Demand generation platform provider Metadata has partnered with HG Data, a competitive intelligence technology company, to enhance its demand gen platform. Metadata’s demand automation platform generates and targets qualified prospects, the company said, using...
by Klaudia Tirico | Nov 2, 2016 | Industry News
No matter what industry they’re in, B2B small business owners have a few things in common: limited time and resources, relatively small budgets and a desire to self-educate on the fly. When it comes to marketing to small businesses, it’s important for...
