by Klaudia Tirico | Oct 31, 2016 | Industry News
Raab Associates Inc., a marketing technology consulting company, has debuted the Customer Data Platform Institute, which will offer a suite of resources to help marketers use Customer Data Platforms (CDP) to build a unified customer view, the company said. The...
by Klaudia Tirico | Oct 31, 2016 | Solution Spotlight
DialogTech for Display is a marketing solution for optimizing call conversions from display advertising. It enables marketers to build audiences for retargeting based on visitors who have made phone calls, as well as gain actionable insights into the entire customer...
by Klaudia Tirico | Oct 25, 2016 | Industry News
Marketing attribution software Visual IQ acquired Refined Labs, a German attribution and customer journey analytics provider, to strengthen its global attribution offering. Visual IQ said the addition of Refined Labs’ analytics technology will enhance its...
by Klaudia Tirico | Oct 25, 2016 | Blog
As a Millennial, I’ve been an advocate of social media since the early days of MySpace. Peer recommendations continue to be a major selling point in both B2B and B2C communities, and I can’t help but be fascinated with the role social media marketing plays...
by Klaudia Tirico | Oct 25, 2016 | Solution Spotlight
LeadGenius, formerly known as MobileWorks, is a two-year-old startup with an outbound lead generation platform that helps B2B sales teams find and connect with ideal contacts and accounts. The company uses machine learning, multiple data sources, a global research...
