by Klaudia Tirico | Sep 16, 2016 | Industry News
Marketers consider Google, Adobe, Facebook, Marketo and Salesforce as the most “cutting edge” marketing technology vendors, according to International Data Corporation (IDC) in a new report based on a survey of 333 U.S. marketers. The study showed that 58% of...
by Klaudia Tirico | Sep 16, 2016 | Demanding Views
A growing company uses multiple channels to generate leads. The marketing team generates leads using inbound methods, for example, and the sales team generates leads using outbound prospecting (cold calling). Having the correct data for both inbound and...
by Klaudia Tirico | Sep 15, 2016 | Industry News
Salesforce Marketing Cloud has enhanced its Advertising Studio app with Lead Capture for Sales Cloud. With the enhancement, companies will be able to receive fully populated customer leads automatically in Sales Cloud, and customers will be able to engage quickly with...
by Klaudia Tirico | Sep 12, 2016 | Industry News
Microsoft has entered a six-year agreement with HP to deploy its Dynamics CRM solution — as well as Azure, Office 365 and other Cloud solutions — to HP’s 6,500 salespeople and 20,000 support personnel. The companies have not disclosed the value of the deal. HP...
by Klaudia Tirico | Sep 12, 2016 | Solution Spotlight
CaliberMind is a B2B buyer intelligence software that provides buyer and content engagement data for account-based marketing. The solution can develop personas to provide prescriptive recommendations for sales, product and marketing teams to accelerate sales cycles...
