by Klaudia Tirico | Apr 25, 2016 | Solution Spotlight
Folloze is a buyer engagement platform designed to amplify marketing’s impact on revenue and enable sales to communicate with the right prospects. FEATURES/FUNCTIONALITY The Folloze platform allows users to: Create buying experiences presented as packages or...
by Klaudia Tirico | Apr 25, 2016 | Industry News
Predictive sales and marketing platform Infer has integrated with the Oracle Eloqua platform for a predictive behavioral modeling solution. The new feature is designed to help companies identify and prioritize which deals are most likely to close. Infer also announced...
by Klaudia Tirico | Apr 22, 2016 | Blog
Editor’s Note: Welcome to Finny Friday, our monthly blog dedicated to celebrating Killer Content Award winners from throughout the years. Stay tuned for future installments where we dive deeply into what makes killer content. Effective B2B marketing...
by Klaudia Tirico | Apr 19, 2016 | Solution Spotlight
YesPath is an account-based marketing platform designed to help sales and marketing teams build relationships with targeted accounts by tracking engagement, predicting intent and distributing personalized content. FEATURES/FUNCTIONALITY YesPath analyzes large volumes...
by Klaudia Tirico | Apr 19, 2016 | Demanding Views
Everywhere we turn, study after study claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” Everybody’s doing it, right? Are you doing it? Probably not. But I bet “you...
