by Klaudia Tirico | Apr 19, 2016 | Industry News
LiveHive launched updates to its sales acceleration platform designed to provide users a holistic view of their sales teams’ processes, activities and opportunities throughout the sales lifecycle. “Since buyer behavior has changed and become more Internet-savvy,...
by Klaudia Tirico | Apr 15, 2016 | Industry News
MultiView, a company that provides digital marketing solutions for B2B marketers, has launched Persona HD, a solution designed to help B2B marketers develop insight-driven campaigns targeting audiences based on firmographic and demographic data. The solution aims to...
by Klaudia Tirico | Apr 15, 2016 | Industry News
Infer Inc., a predictive sales and marketing platform, has launched the Predictive Ad Targeting Platform. The solution aims to help companies reach their highest-potential accounts and fuel deeper engagement through predictive analytics. The company also announced a...
by Klaudia Tirico | Apr 13, 2016 | Industry News
B2B research and advisory firm SiriusDecisions has announced the winners of its annual Return On Integration (ROI) Awards series, which recognizes companies for their achievements in sales, marketing and product alignment. The winners will be showcasing their...
by Klaudia Tirico | Apr 13, 2016 | Industry News
While persona marketing is not a new concept, rapid advances in marketing technology are enabling B2B marketers to breathe new life into their persona marketing initiatives. “I learned the importance of buyer personas in my career at Caterpillar back 15 years ago, but...
