by Klaudia Tirico | Apr 6, 2016 | Industry News
Social media platforms have become a common source for B2B marketers to engage with their client base and potential prospects, as well as share content. Some companies, such as IBM, MongoDB and PR Newswire, are taking it a step further, leveraging employee advocates...
by Klaudia Tirico | Apr 5, 2016 | Industry News
Salesforce has acquired MetaMind, a startup company that focuses on using natural language and image recognition technology in artificial intelligence. The announcement was made in a blog post written by MetaMind CEO Richard Socher, but financial details were not...
by Klaudia Tirico | Apr 5, 2016 | Solution Spotlight
ion interactive offers a content marketing software platform and services designed to help marketers engage, convert and profile high-quality leads. FEATURES/FUNCTIONALITY ion interactive’s software platform lays a foundation of data strategy, integrations,...
by Klaudia Tirico | Apr 4, 2016 | Industry News
EverString, a predictive marketing SaaS provider, has integrated its AI-powered platform with Microsoft Dynamics CRM Online. The integration positions sales and marketing teams to prioritize existing prospects and identify net-new leads through predictive marketing....
by Klaudia Tirico | Apr 1, 2016 | Financial News
Invoca, a call analytics platform provider, announced it has raised $30 million in funding. The company indicated it will use the funding to help companies measure analytics on mobile calls, a growing channel within B2B organizations. Morgan Stanley Alternative...
