by Klaudia Tirico | Mar 30, 2016 | Industry News
As marketing evolves, customer satisfaction and customer engagement have jumped to the top of the list of marketers’ main measures for success. According to the new Salesforce 2016 State of Marketing Report, 65% of high-performing marketers said they’ve...
by Klaudia Tirico | Mar 29, 2016 | Solution Spotlight
SalesPredict uses predictive scoring and insights to help B2B marketers identify target audiences, positioning users to fill their pipeline with net-new accounts and sales leads. FEATURES/FUNCTIONALITY SalesPredict is a SaaS solution available on Salesforce...
by Klaudia Tirico | Mar 29, 2016 | Industry News
Sales, marketing and customer success platform ClearSlide has announced an enhancement to its Outlook plug-in designed to increase sales productivity and improve CRM data quality. The tool can be used to log customer activity and content engagement into Salesforce and...
by Klaudia Tirico | Mar 28, 2016 | Industry News
Data-as-a-Service (DaaS) provider DataMentors has launched a Marketing Cloud intended to provide marketers with first- and third-party data and analytical insights to create accurate customer journeys and target buyers based on where they are in their buying decision....
by Klaudia Tirico | Mar 25, 2016 | Industry News
Known as the largest generation in the U.S. labor force, Millennials (defined as between ages 20 to 35) are a valuable demographic in B2B sales and marketing. A recent study from Sacunas, a B2B marketing agency, revealed that 73% of Millennials are involved in some...
