by Klaudia Tirico | Mar 21, 2016 | Solution Spotlight
Uberflip is designed to help create, manage and optimize content experiences to help marketers accomplish their goals, whether that is lead generation or brand engagement. FEATURES/FUNCTIONALITY Uberflip creates Content Hubs, which can be used for resource centers,...
by Klaudia Tirico | Mar 18, 2016 | Industry News
Data technology company True Influence has partnered with Bombora, an intent and demographic data provider, positioning the company’s InsightBASE platform to monitor and curate behavioral data and enhance B2B marketing campaigns. Through the partnership, both...
by Klaudia Tirico | Mar 17, 2016 | Industry News
Online conferencing and webinar services company ReadyTalk has integrated with marketing automation software platform Act-On Software. The partnership gives ReadyTalk automated processes to help collect and analyze buyer engagement data. This can potentially help...
by Klaudia Tirico | Mar 16, 2016 | Industry News
Predictive marketing and sales applications provider Lattice Engines has updated its predictive marketing applications with lead enrichment capabilities designed to pull account-level information during the scoring process and implement it into existing CRM and MAP...
by Klaudia Tirico | Mar 16, 2016 | Financial News, Industry News
Account-based marketing company Terminus has raised $7.5 million in funding. The round of funding, led by Edison Partners, will allow the company to accelerate product development and expand its workforce. Ryan Ziegler, General Partner at Edison Partners, joins the...