by Klaudia Tirico | May 6, 2022 | Industry News
Integrate, a provider of B2B Precision Demand Marketing tools, launched Precision Social and new cross-channel insight capabilities for its Demand Acceleration Platform. The news was announced at Forrester’s B2B Summit this week. The release of Precision Social...
by Klaudia Tirico | May 4, 2022 | Industry News
More than 2,000 B2B practitioners arrived in Austin, TX for Forrester’s annual B2B Summit to empower their strategies, fuel the revenue engine and move their businesses forward. With more than 1,000 additional attendees tuning in to the digital experience, B2B...
by Klaudia Tirico | Mar 15, 2022 | Demanding Views
Never has it been clearer that the B2B sales playbook that got us here will not get us where we need to be. The traditional sales model driven by seller interaction is increasingly out of sync with B2B buyers’ preferences for rep-free purchases. While reps play...
by Klaudia Tirico | Mar 7, 2022 | Solution Spotlight
Clearbit’s Data Activation Platform aims to help marketers discover, engage and convert their most valuable customers. The platform allows teams to define ideal companies in their target market and activate real-time intelligence to create precise target...
by Klaudia Tirico | Mar 7, 2022 | Demanding Views
As Omicron cases surged earlier this year, major events across multiple industries were once again forced to send the dreaded “This event has been postponed/canceled” emails to thousands of registered attendees. Reminiscent of 2020, marketers who...
