by Klaudia Tirico | Dec 2, 2022 | Industry News
The Marketing Practice, a global B2B marketing agency that specializes in brand activation, ABM and demand generation, hired Dan Schrad as its new Executive Creative Director (ECD) for North American and APAC regions. Schrad is taking on this new role following The...
by Klaudia Tirico | Nov 30, 2022 | Industry News
Your website gets tons of traffic… but is it legitimate? Does it positively influence pipeline and lower customer acquisition costs? Chris Golec, a B2B veteran who founded Demandbase in 2006, officially launched his latest marketing technology designed to help...
by Klaudia Tirico | Nov 29, 2022 | Industry News
Looking to add an extra special touch to your holiday communications and beyond? Sendoso, a corporate gifting platform, just launched its first free E-gifting offering that aims to enable small and medium-sized businesses to send E-gifts without contracts,...
by Klaudia Tirico | Jun 28, 2022 | Industry News
Emerald Holding Inc., a leading B2B event and parent company of Demand Gen Report (DGR), has completed the acquisition of Advertising Week (AW), a global event and thought leadership platform focused on marketing, media, technology and culture. The acquisition...
by Klaudia Tirico | Jun 13, 2022 | Demanding Views
Out-of-home (OOH) advertising is simultaneously the simplest form of advertising and the most intricate. Since its humble beginnings as posters and flyers, we’re now entering the next evolution: Digital OOH (DOOH), which includes anything from digital...
