by Klaudia Tirico | Jun 9, 2021 | Industry News
SurveyMonkey has been synonymous with market research and survey software for the last two decades. The company’s solutions are used by 20 million active users and 345,000 organizations around the world, including IBM and Nasdaq. Today, SurveyMonkey’s...
by Klaudia Tirico | May 4, 2021 | Industry News
Less than a year after Demandbase joined forces with Engagio, the company announced it acquired InsideView, a leader in sales and marketing intelligence, and DemandMatrix, a top provider of technographic data and intelligence. Both acquisitions will significantly...
by Klaudia Tirico | Mar 10, 2021 | Industry News
User feedback and B2B product reviews have quickly become a staple in the B2B buyer’s journey. Demand Gen Report’s own research has found that 30% of buyers turn to review sites as one of the first three resources when researching a purchase decision. Now,...
by Klaudia Tirico | Feb 10, 2021 | Industry News
For the past 10 years, Demand Gen Report has brought thousands of B2B marketing and sales professionals to the B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. to learn about the latest strategies, tools and trends from top industry influencers, analysts and...
by Klaudia Tirico | Jan 13, 2021 | Industry News
Like it or not, the C-suite is playing an even larger role in B2B purchasing decisions following the events of Covid-19. Research from Chorus.ai shows that organizations are 2.2X more likely to have a C-level executive join a sales call, citing higher scrutiny and...
