by Klaudia Tirico | Jul 1, 2020 | Industry News
The B2B buyer’s journey, as well as buyer expectations, are constantly evolving. A new report from Forrester has revealed that modern buyers are now looking to be treated as equal partners with a vendor. That means it is no longer about convincing a buyer to...
by Klaudia Tirico | Jun 16, 2020 | Industry News
ABM platform Demandbase has acquired Engagio, a B2B account-based engagement platform, to combine forces within the ABM ecosystem and accelerate the development of a next-generation B2B martech platform. Terms of the deal were not disclosed. The Demandbase end-to-end...
by Klaudia Tirico | May 27, 2020 | Industry News
In the current environment, B2B sales organizations must be quick to adapt to evolving buyer needs and expectations. This is a critical time to take the opportunity to increase revenue efficiency by streamlining the buying experience to match these expectations. Phil...
by Klaudia Tirico | May 8, 2020 | Industry News
As demand generation evolves, modern B2B organizations must be cross-functional to deliver a truly customer-centric experience for buyers and drive revenue. This requires an integration of departments — from demand gen and ABM, to sales, customer marketing and...
by Klaudia Tirico | May 6, 2020 | Industry News
The COVID-19 crisis has forced many companies to pivot strategies, reallocate budgets and adapt to a virtual-only environment. During this challenging time, many solution providers have shifted their standard sales messaging to be more community and customer-focused...
