by Klaudia Tirico | Jul 27, 2018 | Industry News
As buyers become more sophisticated and able to navigate their own buying journeys, the role of sales is drastically evolving to align with their needs. Combine that with technological innovation and sales teams face a number of challenges to cater to expectations....
by Klaudia Tirico | Jul 25, 2018 | Blog
Most marketers don’t automatically think of data and analytics when it comes to ABM. However, industry experts agree that ABM is a data and analytics challenge because you have to leverage data and analytics to understand who you’re going to target, what...
by Klaudia Tirico | Jun 29, 2018 | Industry News
SalesLoft, a sales engagement platform, has appointed Sydney Sloan as its first CMO. Sloan was previously CMO of the enterprise open-source software company Alfresco, where she helped the company achieve record quarterly growth and pass its $100 million...
by Klaudia Tirico | Jun 27, 2018 | Blog
Personalization is no longer just a buzzword in marketing. It’s becoming table stakes as more buyers expect relevant messaging that caters to their business needs. Personalization also is one of the biggest ways to gain audience attention and make your business...
by Klaudia Tirico | Jun 6, 2018 | Blog
No matter what industry they’re in, today’s B2B professionals are looking for authentic, audience-based content to help them do their jobs better. Gone are the days where the blog section of a company’s website is packed with product-related...
