by Klaudia Tirico | Feb 20, 2018 | Solution Spotlight
Uberflip has launched two new features designed to help marketers improve the quality of the content experience. The two features include: Uberflip Site Engager, which aims to make it easy for marketers to surface personalized content recommendations on any page of a...
by Klaudia Tirico | Feb 20, 2018 | Demanding Views
Time and time again, generating good leads is the No. 1 challenge for B2B sales teams. HubSpot’s State of Inbound report confirmed that 63% of marketers are in agreement on this matter. Sales and marketing teams spend hours crafting new strategies, following up...
by Klaudia Tirico | Feb 16, 2018 | Industry News
The B2B marketing landscape is constantly inundated with new buzzwords, trends and technologies, it’s important to navigate it slowly and steadily, and not just run into every shiny new toy with open arms. During a panel session at the B2B Marketing Exchange,...
by Klaudia Tirico | Feb 14, 2018 | Blog
With so many solution providers hopping on the ABM train, it’s important for marketers to focus on strategies beyond technology. During a Workshop at the B2B Marketing Exchange, titled: Targets, Insights, Touchpoints – 3 Ways To Operationalize ABM, Kellie de...
by Klaudia Tirico | Feb 13, 2018 | Solution Spotlight
Company intelligence provider DataFox has launched Account Scoring, designed to help businesses find and prioritize best-fit target accounts. FEATURES/FUNCTIONALITY As ABM strategies grow in prominence, marketers are faced with the challenge of predicting...
