by Klaudia Tirico | Feb 28, 2018 | Blog
Making a case for an investment in channel marketing programs remains an issue at many companies, even at businesses that generate a significant share of revenue through partners. Getting reliable insight into channel marketing ROI can be difficult. And oft-repeated...
by Klaudia Tirico | Feb 27, 2018 | Industry News
AdRoll has announced a corporate rebrand and unveiled a new B2B division called RollWorks in response to growing demands from B2B marketers to better align resources with sales. AdRoll Inc. will now operate as AdRoll Group and will include two separate divisions: the...
by Klaudia Tirico | Feb 26, 2018 | Demanding Views
Let’s face it: search engine optimization (SEO) has never been the most glamorous marketing tactic. If you’re a CMO, you’re focused on broader responsibilities ranging anywhere from growth strategy and innovation to product positioning and sales...
by Klaudia Tirico | Feb 21, 2018 | Industry News
Taking a human-centered view of the buyer, the customer and the customer’s customer, and learning about their journey to find new ways to engage them through emerging touch points is becoming table stakes for B2B marketers in today’s digital age. The...
by Klaudia Tirico | Feb 21, 2018 | Blog, Industry News
The seventh annual B2B Marketing Exchange (B2BMX) in Scottsdale, Ariz. is underway. This event is one of my favorites of the year for many reasons. But this year I expect it to exceed expectations because of the expanded CMO Exchange session. Too often, events are...
