by Klaudia Tirico | Jan 24, 2018 | Blog
With 2018 in full effect, I’d hate to see killer content from 2017 and earlier get lost or forgotten. I’m a big believer in the “If it ain’t broke, don’t fix it” model, so naturally, content repurposing is a big deal to me. Why create a...
by Klaudia Tirico | Jan 24, 2018 | Case Studies
Snowflake, a cloud-based enterprise data warehouse provider, turned to LeadGenius, an outbound lead generation platform, to help fuel its ABM initiatives and get a clearer picture of key buyer personas. The Challenge Snowflake was looking to gain additional...
by Klaudia Tirico | Jan 23, 2018 | Demanding Views
Whether you’re a movie buff or a casual movie-goer, a common experience we all have is watching movies that inevitably teach us a thing or two about life. It’s a good rule of thumb never to leave a kid Home Alone over the holidays, greed is good if...
by Klaudia Tirico | Jan 23, 2018 | Industry News
New research from Skyword, a content marketing software and services company, has found that only 27% of marketers report strong adoption of storytelling techniques. However, 83% the highest-performing content marketers (the top 2% of respondents) have adopted...
by Klaudia Tirico | Jan 22, 2018 | Solution Spotlight
Socedo is designed to help B2B marketers grow their social media presence, website traffic and acquire new quality leads for their database. The solution complements organic social media efforts by connecting users directly with the audience that shows interest in...