by Klaudia Tirico | Dec 27, 2017 | Demanding Views
Programmatic’s hold on the marketing sector is strong; it represents one of the most efficient ways to both granularize your retargeting while gauging where every dollar is going. But in a sea of automated solutions, all allegedly AI-powered, how do you decide...
by Klaudia Tirico | Dec 22, 2017 | Industry News
KickFire, an IP address intelligence and company identification technology, has announced a series of new integrations with Marketo. These latest integrations are designed to enable mutual users to sync KickFire’s company firmographic data throughout the Marketo...
by Klaudia Tirico | Dec 22, 2017 | Solution Spotlight
HapYak is an interactive video platform designed to help users create engaging, data-rich interactive video content. HapYak’s SaaS platform aims to help users by providing the data, tools and integration options to create and measure interactive video....
by Klaudia Tirico | Dec 20, 2017 | Industry News
Merkle, a marketing agency owned by global agency network Dentsu Aegis Network, announced that it has reached an agreement to acquire David Wood Associates Inc. (DWA), a global B2B digital marketing agency. The deal is the latest addition to Dentsu Aegis...
by Klaudia Tirico | Dec 20, 2017 | Industry News
2017 was the year when B2B marketers shifted their focus from the product to the customer. Looking for greater engagement with target accounts and buying groups, companies showed interest in new frameworks, such as SiriusDecisions’ Demand Unit Waterfall....
