by Klaudia Tirico | Oct 13, 2017 | Industry News
Invoca, a call intelligence company, announced it has integrated with Google’s Offline Conversions API. The integration can pull Signal AI data into Google AdWords, positioning marketers to gain new insights into the types of calls and callers that...
by Klaudia Tirico | Oct 12, 2017 | Industry News
Brandwatch, a social intelligence company, has announced it has acquired the popular content marketing and influencer identification platform BuzzSumo, bringing BuzzSumo’s technology to its global client base. Terms of the deal were not disclosed....
by Klaudia Tirico | Oct 11, 2017 | Blog
The news that Dell EMC’s indirect business will account for more than 60% of its overall revenue by 2020 is not surprising. Already two-thirds of all IT products and services are sold through channels. And it’s estimated that as much as 75% of all global...
by Klaudia Tirico | Oct 10, 2017 | Industry News
ABM and sales orchestration platform ZenIQ has announced it has teamed up with Bombora, a provider of B2B internet data. The partnership positions users of both solutions to implementing ABM strategies and programs to act on and operationalize insights provided by...
by Klaudia Tirico | Oct 10, 2017 | Demanding Views
Digital marketing skills, specifically tech-based skills, continue to drive demand for high-end, niche talent in the 2017 marketplace. With the limited talent pool available in the U.S., professionals with these skills are seeing a surge in their value from businesses...
