by Klaudia Tirico | Aug 11, 2017 | Demanding Views
Until recently, marketing departments could keep control over most of their content. Every communication was transmitted via an official spokesperson and every piece of collateral issued was approved by marketing and legal departments. That’s changing. The once...
by Klaudia Tirico | Aug 9, 2017 | Industry News
Evergage, a real-time personalization platform, has raised $10 million in Series C funding. The round was led by Arrowroot Capital, which also led the company’s Series B round in early 2016, bringing total funding to $31.5 million. Additional investors include...
by Klaudia Tirico | Aug 9, 2017 | Industry News
While the communication gap between direct sales and marketing organizations appears to be closing, partner programs have yet to win much support from many CMOs. That could be a problem for many of the large and small businesses that are counting on partner...
by Klaudia Tirico | Aug 8, 2017 | Solution Spotlight
Wistia, an internet video hosting and analytics company, has integrated with Marketo to help marketers gain a complete view of prospects’ engagement with video content. This insight becomes actionable when combined with the automation, reporting and scoring...
by Klaudia Tirico | Aug 8, 2017 | Industry News
ABM solution provider Demandbase has announced the launch of a new artificial intelligence (AI) technology called Real-Time Intent. The solution aims to identify the interests of accounts and buyers at the beginning of the online research stage. It is also designed to...
