by Klaudia Tirico | Aug 2, 2017 | Blog
I’m sure you’ve heard about a little marketing strategy called account-based marketing (ABM). You may even be sick of the term. Whatever your thoughts are, it’s hard to deny the benefits of taking an account-first approach. B2B companies far and wide...
by Klaudia Tirico | Aug 1, 2017 | Industry News
Wpromote, an independent digital marketing agency, has acquired B2B digital demand generation agency DemandWave to enhance its B2B offerings. Terms of the deal were not disclosed. LA-based Wpromote stated that it has been looking to expand its presence in the San...
by Klaudia Tirico | Jul 31, 2017 | Solution Spotlight
AdRoll Account-Based Marketing (ABM) is a personalized digital marketing solution designed to help marketers target key personas at their named accounts, create highly personalized ads and show their impact by connecting two marketing tech platforms: CRM and...
by Klaudia Tirico | Jul 28, 2017 | Demanding Views
This article originally appeared on the BrightFunnel blog on July 26, 2017. When I got into the office Tuesday morning, the first thing on my to-do list was to create a content program in Marketo for a new E-book we were launching. I opened my computer, filled up my...
by Klaudia Tirico | Jul 25, 2017 | Industry News
Earlier today, Marketo experienced a complete platform outage. Users were unable to log into the Marketo website in order to access their campaigns during the outage. The company announced it was aware of the issue at around 7:20 am EDT. Then, at 12:33 PM EDT, the...
