by Klaudia Tirico | May 3, 2017 | Industry News
For the past 11 years, Oracle has recognized modern marketers from around the world at the company’s annual Markie Awards. This year at the Modern Marketing Experience event in Las Vegas, the awards featured 17 categories reflecting the evolving marketing...
by Klaudia Tirico | May 3, 2017 | Blog
The B2B community is home to some of the most talented individuals in marketing. We spotlighted 17 B2B marketing professionals who are consistently breaking new ground in content marketing, lead nurturing, ABM and other emerging areas. Here’s a sneak peek of the...
by Klaudia Tirico | May 1, 2017 | Solution Spotlight
Akoonu for Sales aims to make sales representatives more productive by reducing manual data entry and improving visibility into buyers and their behaviors. For Sales Management, the product provides streamlined workflows to optimize Sales Pipeline and Deal Review...
by Klaudia Tirico | Apr 28, 2017 | Demanding Views
In the world of B2B technology, it used to be that marketing and sales efforts were primarily targeted at the IT department. But now more than ever, business decision makers are involved. According to Forrester Research, 73% of North American B2B technology spending...
by Klaudia Tirico | Apr 27, 2017 | Industry News
Image: SiriusDecisions B2B research and advisory firm SiriusDecisions has announced the winners of its Programs of the Year and Return on Integration (ROI) Awards, which will be presented at the 12th annual SiriusDecisions Summit, May 16 through 19 in Las Vegas....
