by Marjorie Romeyn-Sanabria | Jun 20, 2020 | Demanding Views
In a recent study involving 500 companies, nearly half of marketing and sales leaders said that responding to Requests for Proposals (RFPs) takes time away from more important activities. Yes, RFPs are time-consuming. However, research from the RFP Response Management...
by Marjorie Romeyn-Sanabria | Jun 12, 2020 | Demanding Views
Kids can’t swallow pills, so children’s vitamins are offered in chewable forms instead. While the ingredients matter, the delivery mechanism is equally important if you want your child to eat the vitamins instead of throwing them on the floor. It’s...
by Marjorie Romeyn-Sanabria | Jun 10, 2020 | Industry News
The COVID-19 health crisis was an unforeseen event with lasting, far-reaching consequences. The feeling of uncertainty is running high with the suspension of in-person B2B events. Marketers are wondering how they will acquire leads, and SDRs wonder if they can make...
by Marjorie Romeyn-Sanabria | Jun 5, 2020 | Demanding Views
We’re all familiar with the usual content flow for the first quarter of the year. It’s usually chock-full of titles such as “How to do XYZ in 2020” or “5 Top XYZ Trends for 2020,” — the list goes on. Hey, we did it too, because the first quarter is usually...
by Marjorie Romeyn-Sanabria | Jun 2, 2020 | Demanding Views
B2B marketing teams are under pressure to provide digital, personalized experiences to reach audiences across the entire customer journey. However, many still struggle with alignment among internal teams to develop buyer-centric strategies and campaigns. Organizations...
