by Marjorie Romeyn-Sanabria | May 5, 2020 | Industry News
MRP Prelytix, the enterprise predictive ABM platform, released the first of a series of reports detailing major development trends in various technology ecosystems. The “COVID-19 Working from Home — Intent Trends Report— Intent Trends Report” details how the surge in...
by Marjorie Romeyn-Sanabria | May 2, 2020 | Industry News
InsideView announced InsideView Data Integrity for Microsoft to help customers drive revenue and improve operational effectiveness. Dynamics 365 customers will be positioned to leverage the data that fuels InsideView Insights to clean and...
by Marjorie Romeyn-Sanabria | Apr 30, 2020 | Industry News
Televerde has named Deanna Ransom Director of Demand Generation and Sales Engineering. In her role, Ransom will help drive Televerde’s sales and marketing transformation, develop engagement strategies, optimize marketing operations and deliver attributable...
by Marjorie Romeyn-Sanabria | Apr 29, 2020 | Industry News
iPaaS — integrated platforms as a service — is a relatively new term in the martech space, but it has been quietly gaining traction over the last several years. According to chiefmartec.com, the martech landscape has grown by 13.6%; as the number of solutions...
by Marjorie Romeyn-Sanabria | Apr 29, 2020 | Industry News
LeanData launched LeanData Engagement, a new analytics offering designed to leverage the company’s Lead-to-Account Matching technology to help marketers achieve greater alignment and synergy with sales teams to improve conversion rates, increase pipeline and...
