by Michael Rodriguez | Nov 10, 2021 | Industry News
The digital B2B world enabled marketers to build and publish multiple content types for target buyers at a rapid rate, but the old adage “too much of a good thing is bad” has come into play. B2B buyers are now swimming in a vast ocean of digital content, but...
by Michael Rodriguez | Oct 19, 2021 | Industry News
Autoklose, an email automation and sales intelligence platform recently multi-email outreach, unveiled a new multi-email outreach solution to help B2B sales teams reach out to multiple prospects in email channels and increase email open rates. The new feature is...
by Michael Rodriguez | Oct 19, 2021 | Blog
B2B buyers expect a stress-free digital experience (DX) when interacting with brands, but the complexity of digital identification has severely impeded the buying process. Research from the CMO Council found that 85% of B2B E-commerce buyers reported that complex...
by Michael Rodriguez | Oct 18, 2021 | Solution Spotlight
The Experience Optimization Engine from digital experience platform Crownpeak is designed to enable organizations to build and optimize individual buyer interactions at scale for personalized engagement and increased revenue generation. Back-Of-The-Box Details The...
by Michael Rodriguez | Oct 15, 2021 | Financial News
Marketing and sales growth platform HubSpot launched the CRM Platform Fund, a $100 million investment pool that will support the development of early- and growth-stage technology providers within its partner ecosystem. With assistance from this new fund, startup...