by Michael Rodriguez | Jul 9, 2021 | Industry News
Account engagement platform 6sense deepened its partnership with B2B intent data provider Bombora to improve its in-house predictive models while arming users with Bombora’s intent data and insights. 6sense will now leverage Bombora’s curated B2B data...
by Michael Rodriguez | Jul 9, 2021 | Demanding Views
While life begins to resume some semblance of normalcy, many businesses are still navigating through the Covid-19 pandemic’s impact. After a tumultuous 18 months of global layoffs, mass exoduses from cities, a surge of work from home models and now a shortage of...
by Michael Rodriguez | Jul 8, 2021 | Industry News
NetLine, a content syndication lead generation network, unveiled its Lead Management platform for the NetLine Portal, a SaaS offering designed to help B2B marketers improve lead conversion rates, accelerate sales dialogue and enrich first-party data. The Lead...
by Michael Rodriguez | Jul 8, 2021 | Industry News
Hopin, an event technology platform, acquired virtual event platform Attendify to help users optimize their event planning, creation, management and promotion by collecting relevant attendee data to increase engagement. Hopin is a U.K.-based platform that’s...
by Michael Rodriguez | Jul 7, 2021 | Industry News
The balancing act between traditional demand generation and ABM strategies continues to make waves in B2B marketing. In fact, research from Demand Gen Report shows that 58% of B2B marketers are focused on a blend of ABM and demand gen initiatives. The lines between...
