by Michael Rodriguez | Mar 25, 2021 | Industry News
Integrate, a precision demand marketing (PDM) platform, announced its new Demand Acceleration Platform (DAP), a solution that is designed to help organizations centralize and connect B2B buying experiences to drive higher conversion rates and ROI. The solution...
by Michael Rodriguez | Mar 24, 2021 | Industry News
IDG, a media, event and research company, launched Popular Demand with Triblio, a new tool designed to help technology marketers simplify the ABM journey from sales engagement to sales activation. The launch comes a few months after IDG acquired Triblio, a move that...
by Michael Rodriguez | Mar 22, 2021 | Industry News
Optimizely, a digital experience platform (DXP) formerly known as Episerver, acquired customer data platform Zaius to provide customer visibility that helps organizations improve their digital experiences. The acquisition will help Optimizely users leverage customer...
by Michael Rodriguez | Mar 22, 2021 | Solution Spotlight
The KickFire SPARK solution from KickFire allows users to create company watchlists that identify when target accounts visit their website to show real-time buying intent. The solution aims to help users better engage at the account-level and find out which campaigns...
by Michael Rodriguez | Mar 19, 2021 | Industry News
With B2B selling taking on an entirely virtual identity, many organizations have turned to digital marketplaces to drive revenue and leads. However, the transition to digital may not be as glamorous for frontline sales. New research from Gartner Inc. revealed that 93%...
