by Michael Rodriguez | Feb 1, 2021 | Solution Spotlight
Alida offers a customer experience management (CXM) platform designed to help users gain customer and prospect insights that improve customer experiences (CX), reduce churn, streamline workflow processes and enable teams to take action. Back-Of-The-Box Details...
by Michael Rodriguez | Jan 28, 2021 | Industry News
Digital experience company Episerver has announced its rebrand to Optimizely after acquiring the delivery and experimentation software provider last year. As a result, the company launched Optimization-as-a-Service, a comprehensive solution that combines...
by Michael Rodriguez | Jan 27, 2021 | Industry News
Since its introduction in 2017, revenue marketing has helped marketers drive greater revenue in their strategies, internal processes and marketing efforts. New research from revenue marketing consultancy Demand Spring revealed that 88% of B2B marketers consider...
by Michael Rodriguez | Jan 26, 2021 | Industry News
As virtual events continue to fill the holes canceled physical events left behind, many event marketers have found success with free registration offers. New research from event platform Bizzabo revealed that 80% of organizers allowed free registration for their...
by Michael Rodriguez | Jan 26, 2021 | Industry News
DemandLab, a technology-focused marketing consultancy, unveiled Sightline, a new solution that aims to help marketers create a holistic record of customer lifecycles for optimized marketing attribution and measurable impact of sales activity. Sightline is designed to...
