by Michael Rodriguez | Nov 20, 2020 | Industry News
RollWorks, an account-based platform, has partnered with gifting platform Sendoso to help marketers execute and measure their account-based programs and improve their account engagement efforts. The partnership combines RollWorks’ account lists, email...
by Michael Rodriguez | Nov 20, 2020 | Industry News
Digital experience platform provider ON24 has launched a virtual platform called RevNEXT Marketplace, which aims to educate B2B marketers about modern solutions and strategies to help them improve their revenue generation. The RevNEXT Marketplace contains virtual...
by Michael Rodriguez | Nov 20, 2020 | Demanding Views
“I don’t care about brand. I care about revenue.” We’ve all heard some variation of this countless times. One of the most pervasive and value-destroying misconceptions held by many business leaders is their belief that brand only — or...
by Michael Rodriguez | Nov 19, 2020 | Industry News
Full Circle Insights,a marketing performance measurement solution provider, has launched improvements to its Digital Source Tracker, patenting new technology and designing new dashboards to help customers optimize their funnel metrics and attribution for their digital...
by Michael Rodriguez | Nov 18, 2020 | Industry News
With the pandemic canceling in-person events, companies have turned to virtual engagement methods to reach their target audiences remotely. While email marketing has always been a top channel to reach buyers and customers, it has become even more important in 2020....
