by Michael Rodriguez | Oct 9, 2020 | Industry News
Uberflip, a digital content experience platform, has launched a new campaign tool designed to help marketers personalize their digital content to empower their ABM and demand generation campaigns. The new Uberflip Campaign Essentials tool aims to customize digital...
by Michael Rodriguez | Oct 9, 2020 | Demanding Views
In 2010, Forrester declared the next 20 years to be the “Age of the Customer.” We’re only halfway in, and we’re already seeing unparalleled acceleration in the consumerization of B2B buyers. B2B buyers are now more aggressive in their research, and want to...
by Michael Rodriguez | Oct 8, 2020 | Industry News
RollWorks, an account-based platform, has launched a new technology partner ecosystem, designed to allow marketing and sales teams to orchestrate engagement across multiple channels at scale and improve their account data flow between their marketing tech tools. Users...
by Michael Rodriguez | Oct 7, 2020 | Industry News
Alida, a customer insights provider and formerly Vision Critical, has announced the upcoming launch of a new customer experience management (CXM) platform that is designed to help marketers uncover buyer insights, enhance global engagement and gain better feedback on...
by Michael Rodriguez | Oct 7, 2020 | Industry News
Alyce, a personal gifting and swag platform, has expanded its leadership team with the appointment of Emily Glass as Chief Operating Officer. Glass brings years of extensive operational and technical knowledge, along with product and customer experience, including an...