by Michael Rodriguez | Sep 17, 2021 | Industry News
Crownpeak, a digital experience platform (DXP), unveiled a new digital experience optimization tool called Crownpeak Experience Optimization Engine. With Crownpeaks’ recent research showing that 94% of B2B businesses prioritize agility when delivering meaningful...
by Michael Rodriguez | Sep 17, 2021 | Industry News
Semcasting Inc., an advanced IP audience targeting company, released an Employee-Based Title Targeting tool for its Audience Designer (ADS) Data Center, allowing marketers to identify employee titles, seniority and interests for enhanced targeting campaigns....
by Michael Rodriguez | Sep 16, 2021 | Industry News
Meeting buyer expectations is simultaneously becoming one of the most critical and complicated responsibilities of marketers due to the Covid-19 pandemic and rapid shift to digital, new research shows. Salesforce’s Seventh Edition of the State of Marketing...
by Michael Rodriguez | Sep 14, 2021 | Blog
Modern customer experience (CX) has evolved beyond simple data collection into a full-on engagement strategy, with many organizations taking a second look at buyer feedback to inform their CX strategies. Having an engaging CX strategy in the digital-first B2B world is...
by Michael Rodriguez | Sep 13, 2021 | Solution Spotlight
Revenue enablement platform Brand Wings provides users with marketing, sales enablement and analytics tools to help users maintain consistent brand strategies in multiple channels and increase team productivity and efficiency. Back-of-the-Box Details The platform is a...
