by Olivia LaBarre | Oct 12, 2016 | Industry News
The B2B buyer’s journey continues to grow longer and more complex: Almost half of the B2B buyers surveyed for Demand Gen Report’s 2016 B2B Buyer’s Survey said their purchasing cycles have increased somewhat since last year. That’s because there...
by Olivia LaBarre | Oct 3, 2016 | Industry News
Demandbase has unveiled DemandGraph, a business graph driven by artificial intelligence that now powers the account-based marketing technology provider’s solutions. DemandGraph captures and monitors business behavior and relationships across businesses...
by Olivia LaBarre | Sep 26, 2016 | Industry News
Adobe Systems and Microsoft have entered a partnership to deliver Adobe’s cloud services — including Marketing Cloud, Creative Cloud and Document Cloud — on Microsoft’s global cloud and data platform, Azure. Microsoft has also made Adobe a “preferred...
by Olivia LaBarre | Sep 23, 2016 | Industry News
Salesforce and technology giant Cisco have partnered to develop communication and collaboration solutions that they said will simplify the user experience and help their customers be more productive. Specifically, the companies plan to unite Cisco’s...
by Olivia LaBarre | Sep 23, 2016 | Demanding Views
As CRMs become more advanced and new technologies, such as chat bots or the Internet of Things (IoT), grow in popularity, there is an underestimated advantage to having an agile and intelligent CRM to help businesses achieve process changes and positive marketing...
