by Olivia LaBarre | Sep 9, 2016 | Industry News
Vidyard has opened nominations for its 2016 Video Marketing Awards (VMAs), the video marketing company’s program to recognize organizations, marketers and sales teams that are creatively using video to connect with buyers and fuel effective campaigns. Entries...
by Olivia LaBarre | Sep 8, 2016 | Industry News
Square 2 Marketing, an inbound marketing agency, has acquired enterprise-level demand generation agency BlueBird Strategies for an undisclosed amount, according to a blog post published by the company. The acquisition will allow Square 2 Marketing to offer...
by Olivia LaBarre | Sep 7, 2016 | Industry News
Lead management company LeanData and predictive analytics provider Leadspace have integrated their solutions to help B2B marketers increase demand generation and account-based marketing (ABM) conversion rates, according to both companies. Current customers can...
by Olivia LaBarre | Sep 7, 2016 | Blog
Shorter content is in, and longer content is out, according to 88% of the B2B buyers polled for Demand Gen Report’s 2016 Content Preferences Survey. But what other trends will we see in the industry this year? I was able to track down some industry leaders to...
by Olivia LaBarre | Aug 30, 2016 | Blog
Industry experts gathered in New York City recently for LeadsCon, and the B2B track touched on many areas of B2B marketing, including ABM and automation. Sessions showcased what marketers are doing right — but also explored what they may be doing wrong. Two...
