by Olivia LaBarre | Aug 29, 2016 | Industry News
B2B research and advisory firm SiriusDecisions has partnered with Manhattanville School of Business to offer a B-to-B Digital Marketing Certification course. The course was created by faculty at the Manhattanville School of Business and B2B marketing experts at...
by Olivia LaBarre | Aug 22, 2016 | Industry News
Marketing performance management company Hive9 has partnered with Workfront, a provider of cloud-based B2B work management solutions. The new bidirectional product integration allows marketers to plan budgets and campaigns in Hive9 and execute them in Workfront with...
by Olivia LaBarre | Aug 19, 2016 | Financial News
Web and iOS analytics company Heap has raised $11 million in Series A funding that it will use to enhance and streamline its analytics stack, according to an announcement from Matin Movassate, the company’s Co-Founder and CEO. Heap takes a less traditional...
by Olivia LaBarre | Aug 17, 2016 | Industry News
Salesforce has agreed to acquire enterprise analytics startup BeyondCore, according to a blog post from BeyondCore CEO Arijit Sengupta. The deal will enable Salesforce to enhance the artificial intelligence capabilities of its Analytics Cloud, CEO Marc Benioff noted...
by Olivia LaBarre | Aug 11, 2016 | Industry News
B2B marketers who use Marketo’s cloud-based marketing automation platform now have access to Social Lead Monitoring from demand generation platform Socedo, as a result of an integration of the two solutions. The integration with Socedo Social Lead Monitoring...
